Tag Archives: building

Real Estate Marketing With Social Networking

Posted on by

Having a well rounded online real estate marketing strategy means taking the time to incorporate your social networking efforts with your overall plan. This doesn’t mean that you will market your real estate business the same way on your social networks as you do on your blog and SEO as there are different techniques that you will need to implement to achieve success.With social networks one of the most essential methods is to understand that you need to provide value before your network will be able to help you. Providing value to your network doesn’t take massive amounts of effort, it just takes a focus on the needs of those you are connected with.Here are three methods to focus on that will help you to provide value and to turn your social networking efforts into a powerful real estate marketing machine.

Organize your groups – Organize those that are in your network into related groups. These could include groups like local real estate professionals, friends, affiliates, and even referral agents. The more organized you keep your groups the easier it is to effectively communicate with them by providing them the information they need. When you provide the information they crave they will identify you as the key source of information and want to give back.

Status Updates – Status updates are one of the easiest ways to provide value and get the conversation going with those in your network. Whether you update your status through networks like Twitter, Facebook, or another application it is essential to focus your updates on what your network needs. This could mean sharing links of new websites you have found, commenting on the inventory in your area, or just sharing something interesting you did over the weekend. A balance of updates will keep the conversation and allow those in your network to show interest in the topics that they connect with the most.

Reach Out – Taking a marketing approach to your social networking means more than just sending out updates. Social networking allows you to easily connect and determine what the needs are of those in your network. Take time to reach out to those in your network through commenting and direct e-mails to determine what their true needs are. Their needs may not be something you can solve, but take the time to listen, and maybe even connect them with someone in your network who can solve the problem.
Real estate marketing within your social network means balancing your needs with those you are connected with. Having an overall focus on providing value will allow both strangers and those who you are connected with to help you with your real estate goals.

Raise Capital With Private Investors

Posted on by

If you have launched your own startup, your first biggest challenge is to raise capital. Fortunately, you choose from a lot of options to raise the funds your business needs. Among all the sources, crowdfunding is one of the best ones as it helps redefine how startups can get off the ground. In this article, we are going to help you know the benefits of raising capital with private investors through a crowdfunding platform. Read on to find out more.

Benefits of raising capital with private investors

1. Funding is not equity-based

First of all, crowdfunding is not necessarily equity-based. Although startups have the liberty to use the equity in order to catch the attention of potential investors, It’s not required to give up ownership to collect capital.

The good news is that some platforms allow their members to apply a reward-oriented approach in order to raise capital. For instance, if your business deals in a specific product, make sure you hand over a few units to your prospective investors before you roll it out for the ultimate users.

2. Attracting potential investors is easy

With crowdfunding, you can attract a lot of potential investors without putting in a lot of effort. Although you can try for angel investors, keep in mind that this process can cost you a lot of time. The reason is that you will have to pitch your small business concept several times.

On the other hand, if you use a crowdfunding platform, you will have to post your business pitch in only one place. And this page will be ready by hundreds of investors from across the globe.

These platforms have a lot of useful features that may help startups collect funds from investors. So, attracting potential investors and raising capital will be much easier using crowdfunding platforms.

3. Higher visibility

Crowdfunding can help you make your startup more visible. Since marketing may consume a large chunk of your budget, it makes sense to use a crowdfunding platform instead. For potential investors, it’s easy to fund a crowdfunding campaign.
And these activities can help boost the visibility of your brand. Plus, you can also attract investors for your next funding rounds.

The Bottom Line

If you want to raise funds for your startup, crowdfunding can be the best choice. All you need to do is become part of a crowdfunding platform and you will be able to tap into the pool of potential investors. And this will help you kick start your business and make it a success in the industry.

5 Tips To Help You Purchase An Air Purifier For Your Business

Posted on by

Today, businesses around the world are getting back to normal after the pandemic. However, there is still a lot of risk of airborne transmission of bacteria and viruses. Due to wearing a mask and staying away from people, most people have become weaker as far as immunity is concerned. Therefore, they are unable to protect themselves against respiratory viruses, such as the common cold and flu. If you are in this situation, we suggest that you invest in a good air purifier. Given below is a description of 5 tips that can help you purchase the best unit.

Technology

We suggest that you go for the best technology to cover your needs. According to the Centers for Disease Control and Prevention (CDC), air purifiers with HEPA filters can help you capture tiny particles of COVID-19. As a supplemental treatment, you can also go for germicidal ultraviolet light.

The good thing about HEPA filters is that they are made to capture more than 99% of airborne particles. They also have a high filtration capacity.

Strong Airflow

According to CDC, your chosen unit should have a powerful fan for the best circulation of air in your home or office. In other words, you cannot use residential units in your office or other commercial building. The reason is that they have weekend fans.

The point is that high-powered fans create a lot of air pressure. The idea is to make sure that there is enough airflow for proper air circulation across the whole place. For a commercial, you may want to invest in a medical-grade air purifier.

Reputation

Reputation is another major factor that you must consider. If you want to purchase a business air purifier, we suggest that you don’t just buy from any reputable brand. What you need to do is consider independent scientific testing performed in real-life situations. Besides, these tests should be done at a reputable center for validating claims.

Besides, you may want to consider case studies and get in touch with a few quoted customers in order to know about their experience. As a matter of fact, most buyers can happily share their views about the products that they have purchased.

So, you may want to read the sustainability credentials of the manufacturer before making this purchase for the first time.

Cost

You may want to purchase these devices as if you are going to make an investment. You may not want to take it as a cost or expense. Unlike a residential air purifier, hospital-grade units are far more expensive. Therefore, you may want to consider the cost factor before setting your project and purchasing these units for your business needs.

Conclusion

Long story short, we suggest that you consider these essential factors if you are going to purchase an air purifier for your business for the first time. The idea is to ensure that you get the best product that will cover your needs and stand the test of time. Hopefully, these five tips will help you make an informed decision.